Jeff Moorley BA, J.D.

Jeff’s mission is to help people from Northern Ontario recover what is owed to them from insurance companies. His practice focuses on motor vehicle collisions, occupiers’ liability (e.g., falls), dog bites, and insurance denials (e.g., auto, accident benefits, homeowners, life, disability, accidental death).

Jeff’s roots in Northern Ontario date back to the 1910s, when his family settled in Quibell, a railway stop just north of Vermillion Bay, on the CN line in Treaty 3.

As a lawyer, and in his previous career as a fire ranger for the Ministry of Natural Resources and Forestry, Jeff’s work has taken him all across Northern Ontario – from Kenora to Temiskaming Shores, and from Fort Frances to Fort Severn.

Before law school, Jeff graduated from Lakehead University with a Bachelor of Arts Psychology degree. He earned multiple academic awards and was the highest-ranking graduate in both his year and program. He then earned his Juris Doctor law degree from Queen’s University.

Since 2013, Jeff has helped people in Northern Ontario who have been injured through no fault of their own or who have had their insurance benefits wrongly denied. He understands that his clients are often going through what may be the most challenging time of their lives. Jeff gets a great deal of satisfaction out of guiding his clients through these times, and seeing their successful reintegration into our community. Witnessing these positive changes motivates Jeff to achieve the best outcome for his clients.

Jeff values service and giving back to our community. He sits on the Board of Directors for Thunder Bay Counselling – a local provider of mental health services. He has coached Lakehead University’s Bora Laskin Faculty of Law team in the Ontario Trial Lawyers Association Cup — a province-wide personal injury mock trial – since the law school began competing in that moot. The team has won multiple awards and has contributed to the law school’s reputation of producing strong advocates.

Jeff believes it is vital that we work towards reconciliation and honouring the fact that we are all treaty people. In 2018, he helped author the Guide for Lawyers Working with Indigenous Peoples – a project that emerged from Call to Action 27 of the Truth and Reconciliation Commission to ensure that lawyers receive cultural competency training.

When possible, Jeff loves to head outdoors with his young family and enjoy the world-class natural beauty that Northern Ontario has to offer.

Jeff’s Qualifications & Affiliations

  • Law Society of Ontario, call to the Ontario Bar, 2015
  • Juris Doctor, Queen’s University, Faculty of Law, 2014
  • Bachelor of Arts (Psychology), Lakehead University, 2010
  • Ontario Trial Lawyers Association
  • The Advocates’ Society (YASC rep for Thunder Bay, 2016 – 2020)
  • Thunder Bay Law Association


“Without you and all your expert guidance I do not know where my mental health would have gone, such was the stress caused by the insurance company. I consider you, Mr. Jeffrey Moorley, the best lawyer to protect the health and interests of injured people.”

C.O. (Motor Vehicle Collision Client)

“You did a very good job for me! You explain everything. I recommend you as the best lawyer.”

C.F. (Motor Vehicle Collision Client)

“After our mom had a terrible slip and fall, we were dealing with hospitals, doctors, and overwhelming emotion. Jeff was invaluable in helping us through a very difficult time. He handled our case professionally and treated us with the utmost respect and kindness. He made himself available at all times for any questions or concerns that we had. If you need excellent representation, our family highly recommends Jeff Moorley.”

M.B. (Slip and Fall Client)

“Thank you for your time, care, compassion and commitment you demonstrated over the past months. Working with you gave me peace of mind and allowed me the time to work on myself and get better.”

F.S. (Long Term Disability Client)

“Thank you for representation that was above and beyond what I expected to receive. Words cannot express how grateful I am. Mr. Moorley was sensitive, professional, patient, and knowledgeable. This process was, at times, difficult for me and sometimes painful. But I was in good hands as Mr. Moorley is one of the most hard working and sincere people I have ever had the pleasure of meeting. It was apparent to me that he cared about the outcome as much as I did. Mr. Moorley has my deepest respect and admiration. I would recommend Mr. Moorley and the White Macgillivray Lester Firm to anyone needing an injury lawyer.”

Injury Client